创新型的媒介发布应擅长于在媒介资源中发现“金矿”,合理优化双方的资源,达到传播效益的最大化。相信一提到“亮莊”就能想起当年大眼睛赵薇的广告及“人靠衣装,美靠亮莊”琅琅上口的广告语。以概念区别市场,以观念建设品牌,是亮莊的品牌策略。亮莊国际近四年来,通过明星广告提高品牌知名度之后,迅速实现了品牌扩张和销售渠道再造。目前亮莊国际旗 Innovative media releases should be good at discovering “gold mines” in media resources, rationalizing their resources and maximizing the benefits of communication. I believe that mention of “Liang Zhuang” can think of the eyes of Zhao Wei’s advertising and “people rely on clothes, the United States by Liang Zhuang” catchy slogan. Differentiate the concept of the market, the concept of building a brand, is Liangzhuang brand strategy. Liangzhuang International in the past four years, through the star advertising to enhance brand awareness, the rapid realization of the brand expansion and sales channel reengineering. Present Liangzhuang international flag