目的了解大学生对无偿献血的认知和态度,以便探索针对这一特殊群体的献血机制,有效缓解血荒。方法随机抽取本市参与无偿献血的大学生911人进行问卷调查。结果参与献血大学生对各项献血知识的认知程度各异,对献血有着积极的态度者占79.0%,有着消极或者不正确的动机者占21.0%。结论大学生是无偿献血的主力军,学校与血站应了解其献血意愿,联合制定针对性招募策略,做好正确的宣传和引导,以稳定并不断壮大大学生献血队伍。 Objective To understand the cognition and attitude of college students towards blood donation in order to explore the blood donation mechanism for this special group and to effectively alleviate the shortage of blood. Methods A total of 911 college students participating in voluntary blood donation in this Municipality were surveyed. Results The students who participated in blood donation had different cognition of blood donation, 79.0% had positive attitude towards blood donation, and 21.0% had negative or incorrect motivation. Conclusion College students are the main force of blood donation. Schools and blood stations should understand their willingness to donate blood, jointly develop targeted recruitment strategies, and do a good job of publicity and guidance in order to stabilize and continually increase the blood donation team of college students.