论文部分内容阅读
文章简要介绍新中国招贴各个时期的招贴风格,着重介绍改革开放初期中国招贴的审美特征、并从经济、政策、教育等方面分析引起中国招贴风格改变的原因。在此基础上,提出了研究此时期商业招贴审美特征及演变风格,对于掌握和理清新中国招贴设计,具有一定的帮助。
The article briefly introduces the poster style in all periods of the New China Poster and focuses on the aesthetic characteristics of the China Poster in the early stage of reform and opening up. It also analyzes the reasons for the change in the style of the poster in China from the aspects of economy, policy and education. On this basis, it is proposed that studying the aesthetic characteristics and evolutionary style of commercial posters in this period will be of some help to master and clarify the design of posters in new China.