引言 曾记得，一块矗立于北京首都国际机场的广告牌引起了人们浓厚的兴趣——车到山前必有路，有路必有丰田车，它令当时听惯了“价格优惠、实行三包”的中国人耳目一新。现在。我们与世界上许多人一样，争睹世界广告的精彩集锦饕餮之夜，为它精巧的构思和浓郁的人文色彩亦醉亦 Foreword Remember, a billboard standing at the Beijing Capital International Airport has aroused people’s strong interest - there must be a car to the mountain road, there must be a Toyota car, it was then used to hearing the "price concessions, the implementation of three bags Chinese people refreshing. just now. Like many people in the world, we have witnessed the best of the best in the world of advertising. We are also attracted by its sophisticated ideas and rich humanistic taste