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广告是现代市场经济环境中企业通向消费者的桥梁,起着其它任何推销手段都难以达到的营销效果。全球四大品牌的价值:可口可乐价值479.7亿美元,万宝路476.3亿美元,IBM237亿美元,麦当劳99.3亿美元。它们靠的是什么?是广告,是广告使它们家喻户晓,是广告创造了它们的品牌价值。广告作为企业在市场竞争中的一个有力手段,应该被越来越多的精明企业家所利用。但是,无论小公司或大公司,哪一个企业都不可能有花不完的钱,
Advertising is a bridge to consumers in the modern market economy environment, and it is difficult to achieve any other marketing methods. The value of the four global brands: Coca-Cola worth $47.97 billion, Marlboro $47.63 billion, IBM $23.7 billion, and McDonald’s $99.3 billion. What are they relying on? They are advertisements that make them a household name, and advertisements create their brand value. As a powerful means for enterprises to compete in the market, advertisements should be used by more and more smart entrepreneurs. However, no matter which company is a small company or a big company, it is impossible for any company to have endless money.