什么是名牌产品（上）甘自恒目前，关于什么是名牌产品，学术界还没有统一的、公认的定义。我们要创建名牌产品创造学，就不能回避探讨名牌产品定义。我们将运用从抽象上升到具体的方法，分三步探讨：第一步：对名牌产品进行感性认识──列举出国内外市场上公认的名牌产品... What is a brand-name product (above) Gan Ziheng At present, there is no unified and accepted definition of what is a brand-name product in academia. If we want to create a brand-name product creation school, we cannot avoid discussing the definition of brand-name products. We will use the method of rising from abstract to concrete and discuss it in three steps: The first step: Sensibility awareness of brand-name products ─ Lists well-known brand products in domestic and foreign markets...