随着中国职业足球的发展,“足球产业”作为一个新兴产业已日益为人所关注。在前不久,中央电视台二套节目的对话栏目甚至以“足球产业”为内容,作了一期专题节目。“对话”是一个经济类栏目,足球产业能在如此短的时间内步入“对话”这一大雅之堂,足见其吸引力。但是,对于目前国内俱乐部的经营发展,存在着的最大问题便是“经营”的本身。 With the development of professional football in China, “football industry” as a new industry has become increasingly concerned about. Not long ago, the talk show of two sets of CCTV programs even featured a “the football industry” as a feature program. “Dialogue” is an economic section. The football industry has been able to step into the elegant “dialogue” in such a short period of time, which shows its attractiveness. However, for the current domestic club business development, the biggest problem is that “management” itself.