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企业战略源于对企业社会责任的研究,确定的是企业与社会的关系。因此,企业战略管理是能够将企业“对社会与伦理的关注”与传统的“对生意的关注”紧密结合的管理方法和途径。在把握企业战略与社会责任的关系基础上,通过分析基于利益相关者角度的企业战略伦理,探讨企业战略管理中的伦理需要,可为管理者解决企业伦理问题和冲突提供有效的解决途径和方法。
Corporate strategy stems from the study of corporate social responsibility, to determine the relationship between business and society. Therefore, the strategic management of enterprises is a management method and approach that closely integrates the enterprise’s “social and ethical concerns” with the traditional “business concerns”. On the basis of grasping the relationship between corporate strategy and social responsibility, this paper analyzes the ethical needs of enterprises in strategic management by analyzing the corporate strategic ethics based on stakeholder perspectives, and provides effective solutions and methods for managers to solve their ethical problems and conflicts .