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为什么说中国农资企业众多且规模偏小,其根本原因就是绝大部分企业没有形成成熟且具有竞争力的营销模式。一、传统分销模式落后且效率低下,严重阻碍农资企业规模发展当今,绝大部分农资企业实行的仍然是传统分销模式,该模式主要存在七大问题:1.传统分销模式,厂商职责和功能不分;2.渠道广泛布点,变换频繁,厂商之间缺乏基本的信任度,甚至为零;3.市场利益结构混乱,或者说被严重破坏,渠道丧失驱动
Why do you say that China’s agricultural enterprises are numerous and small in size, the fundamental reason is that most companies do not form a mature and competitive marketing model. First, the traditional distribution model backward and inefficient, seriously impede the scale of development of agricultural capital enterprises Today, most agricultural enterprises still practice the traditional distribution model, the model there are seven major problems: 1. Traditional distribution models, manufacturers and responsibilities Function is not divided; 2 channel distribution, change frequently, the lack of basic trust between manufacturers, or even zero; 3 market structure of interest chaos, or serious damage, the channel loss of drive