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随着总体经济形势和行业格局的嬗变,眼镜零售业也面临着前所未有的变局:在国内一二线城市(包括省会城市和较大的地级城市),由于房屋租金等经营成本的持续大幅度上升,再加上短兵相接式的白热化竞争,眼镜零售企业都面临着巨大的压力。据了解,近两年来,不少立足一二线城市的大型眼镜连锁企业增长幅度明显放缓,部分单店业绩呈下降趋势,一些缺乏实力和竞争能力的眼镜店,甚至不得不选择撤离。面对异常严峻的成本困
With the overall economic situation and the evolution of the industry structure, the optical retail industry is also facing an unprecedented change: in the domestic first and second tier cities (including provincial capitals and larger prefecture-level cities), operating costs continued to rise sharply , Coupled with the white-hot competition close combat type, optical retail enterprises are facing tremendous pressure. It is understood that in the past two years, a lot of large-scale glasses chain enterprises based on the first and second tier cities have obviously slowed down their growth rate. Some single-store performance has been on the decline. Some optical shops lacking the strength and competitiveness have even had to withdraw. In the face of unusually harsh costs