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随着社会的飞速发展,科技的不断进步,各个行业的发展情况也越来越被人们所重视。在社会文化的不断更替,社会压力逐步加大的同时,人们也开始追求令人轻松,愉悦新颖的事物,期望在短时间内寻求一种放松。为了适应现代社会人们的需求,平面广告的设计自然也要向“轻阅读”靠拢,唯有这样才能够吸引更多的人关注,将平面广告推向高峰。主要针对“轻阅读”时代对平面设计的艺术形式进行分析,了解这一时代的平面设计的艺术形式,也加深对“轻阅读”的理解,为平面设计的发展奠定基础。
With the rapid development of society and the continuous improvement of science and technology, the development of various industries is also paid more and more attention. As social and cultural changes continue and social pressures gradually increase, people are also beginning to pursue relaxed and pleasant new things in the hope of seeking relaxation within a short period of time. In order to meet the needs of people in modern society, the design of print ads must also be closer to “Light Reading ”, the only way to attract more people’s attention and push print ads to the top. It mainly analyzes the graphic design art form in the “Light Reading” era, understands the art form of graphic design in this era and deepens the understanding of “light reading”, laying the foundation for the development of graphic design.