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服装店铺管理是一门综合应用性学科,也是时装零售与管理专业的核心课程之一。该课程的课堂教学改革以学生和课程的特点为基础,在课程项目的组织实施过程中,选择、优化并融入合作企业达利集团在服装店铺管理中的实际项目,并作为典型工作任务,结合课程项目开展教学实施。通过结合企业典型工作任务实施教学的改革与实践,探索企业真实项目融入课程项目的做法,从而达到提升学生动手能力,提高课堂教学效果的目的。
Clothing store management is a comprehensive applied disciplines, fashion retail and management is also one of the core courses. The classroom teaching reform based on the characteristics of students and courses in the course of the implementation of the project organization, selection, optimization and integration of the actual Dali Group clothing store management projects, and as a typical task, combined with Curriculum projects to carry out teaching. By combining the typical tasks of enterprises to implement the reform and practice of teaching and exploring the practice of integrating the real projects of the enterprises into the curriculum so as to achieve the goal of improving students’ practical ability and improving the effectiveness of classroom teaching.