关于副刊对于报纸的意义,有很多说法,比如:“新闻招客,副刊留客”。曾是著名报人的金庸先生也说过:对于报纸而言,新闻为攻,副刊为守。但在目前全媒体时代的背景下,新闻竞争日益激烈,报纸的同质化日益明显,如何凸显报纸的个性,发挥“留客”功能,副刊面临突围。新媒体时代,读者的阅读方式和趣味也在发生变化,大多数读者只对新的变动的信息感兴趣。读者阅读习惯的 There are many explanations about the significance of supplement in newspapers, such as: “News Advocacy, Supplement Retention.” Mr. Jin Yong, once famous reporter, also said: For newspapers, the news is to attack and the supplement to keep. However, in the current era of the all-media era, the news competition is getting fiercer and the homogenization of the newspapers becomes more and more obvious. How to highlight the newspaper's personality and give play to the function of “staying guest”, the supplement is facing a breakthrough. In the new media era, readers' reading styles and tastes are also changing. Most readers are only interested in new and changed information. Reader reading habits