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数字电视整转完成后,各地网络公司纷纷把重点放在推广增值业务上,有条件的要上,没有条件创造条件也要上,但经过一番“努力”后发现,付费节目缺乏新意,订购率不理想;双向网改造投资大,短期内很难产生效益;数据广播速度慢内容少,还没有形成商业运营模式……增值业务前景光明,但目前还举步维艰。笔者认为,网络公司具有用户资源、网络资源和频点资源三大优势,丰富的带宽资源是有线数字网络的特有资源。开发利用好频点资源,既丰富数字电视节目,又为网络公司增加经营创收,是各地网络公司“后整转时代”的一项投资少、成本低、见效快的增值业务。
Digital TV finishing is completed, all over the network companies have to focus on the promotion of value-added services, conditional on, there is no condition to create the conditions also, but after some “hard work” and found that pay programs lack new ideas , The subscription rate is not ideal; two-way transformation of large investment in the short term is difficult to produce benefits; slow data broadcasting less content, has not formed a business model of operation ... ... Value-added services have a bright future, but is still struggling. The author believes that the network company has three major advantages of user resources, network resources and frequency resources. The abundant bandwidth resources are the unique resources of the wired digital network. Development and utilization of good frequency resources, not only rich in digital television programs, but also for network companies to increase operating income, is all over the network company “after the turn ” of a less investment, low cost and quick value-added services.