论文部分内容阅读
“国际制造”的品牌策略并无定式,中国企业是否拥有“快准稳”的市场应对方法,并非一定将成功经验照搬过来,但“国际制造”的经营方式值得中国的众多企业去思考,因为这种经营方式某种程度而言是品牌核心竞争能力的标尺。
The “international manufacturing” brand strategy is indefinite. Whether Chinese companies have a “quick and accurate” market response method does not necessarily copy successful experiences. However, the “international manufacturing” approach deserves China’s management. Many companies think, because this mode of operation is to some extent the core competitiveness of the brand.