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动漫影视是我国大文化产业中重要组成部分,2012年我国动漫电影产量达到22部,实现票房近5亿元,年复合增速超过30%,平均票房上升到了0.3亿元以上。今年6月以来,国产动漫电影市场呈现老品牌延续、新品牌树立的格局,已不再是“喜羊羊”鹤立鸡群的局面。优秀剧集原型的电影开始增多,投资过亿大制作的作品出现,不过整体实力仍较进口影片偏弱。奥飞动漫最新力作动画电影《开心超人》是明星导演黄伟明奉献的又一精品,有动画片《开心宝贝》的
Animation film and television is an important part of China’s large-scale cultural industries. In 2012, China’s animation film production reached 22, achieving 500 million yuan at the box office and a compound annual growth rate of over 30%. The average box office rose to over 30 million yuan. Since June this year, the domestic animation film market has shown an extension of the old brand. The pattern of establishing a new brand is no longer a situation where the “Pleasant Goat” stands out. Outstanding prototype of the film began to increase the film, the production of billions of dollars produced works appear, but the overall strength is still weak compared to imported films. Auspicious animation latest masterpiece animated film “Happy Superman” star director Wong Wai-ming is another dedication, animated “Happy Baby”