随着中国社会的转型,奢侈品消费已渐成风尚。相较之下,德国人对奢侈品却逐渐冷淡和降温。两国迥异的奢侈品消费观引人深思。因此,笔者从跨文化视野出发,以中德女性奢侈品消费者为具体研究对象,对两国女性消费者的消费观与其传统文化价值观的相关性进行分析。 With the transformation of Chinese society, luxury consumption has become a trend. In contrast, the Germans are gradually cool and cool luxury. The two countries are different luxury consumer thought-provoking. Therefore, from the perspective of interculturalism, the author analyzes the correlation between the consumption perspectives of female consumers in the two countries and their traditional cultural values ​​based on the study of female luxury consumers in China and Germany.