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随着移动通讯技术、数字广播技术的日益成熟,手机电视迅速走进人们的生活,新闻传播学界对这一新兴传播现象给予了极大的关注。手机等移动便携终端可以使人类从固定地点接收和固定设备接收电视信息的依赖和羁绊中解放出来,实现即时的、移动的、互动的、流动的收视。本文从全球手机电视业务实现方式、发展现状、影响手机电视发展的关键因素等方面入手进行研究,通过翔实准确的数据和丰富的信息,阐述中国手机电视市场的发展现状和特点,分析影响我国手机电视发展的关键因素。我国手机电视良性发展的条件是:广播电视技术与移动网络的融合。
With the development of mobile communication technology and digital broadcasting technology, mobile TV has rapidly entered into people’s lives. The news media has paid great attention to this emerging phenomenon. Mobile terminals such as cell phones can free mankind from the dependencies and fetters that receive and fix the equipment to receive television information from a fixed location and enable instant, mobile, interactive and mobile viewing. This paper studies the ways and developments of mobile TV services in the world, the status quo and the key factors that affect the development of mobile TV. Through detailed and accurate data and rich information, this article expounds the current situation and characteristics of China’s mobile TV market, The key factor in the development of television. The conditions for the healthy development of China’s mobile TV are: the integration of radio and television technology and mobile networks.