申奥成功对张家口来说是一个发展成为国际化城市的良好契机,借助申奥契机,张家口的城市形象建设有了全新的定位,政府公关也有了更确切的着力点。政府公关部门担负着宣传张家口奥运城市形象的角色,通过整合城市资源,发挥政府作用建设张家口的城市形象。 The successful bid for the Olympic Games is a good opportunity for Zhangjiakou to develop into an international city. With the Olympic torch, Zhangjiakou has a brand new orientation for the city image construction and the government public relations has a more precise focus. The government public relations department shoulders the role of promoting the city image of Zhangjiakou Olympic Games and building the city image of Zhangjiakou through the integration of urban resources and government.