如今,人人都可以随时随地采集、发布新闻信息,但并非人人都是严肃、权威、有用的新闻生产者;人人都拥有麦克风,众声喧哗,但并非人人都可以成为意见领袖。毫无疑问,剧变中的传播生态,反而日益凸显出党报构建公信力的时代价值。在媒体融合发展中,党报必须进一步强化公信力建设,从而提升传播力和影响力,更好地发出主流声音,站上引领舆情的制高点。新传播生态下党报公信力流失及成因长期以来,党报着力引导正确舆论、倡导主流文化和主流价值观,在读者心目 Nowadays, everyone can gather and distribute news and information anytime, anywhere, but not everyone is a serious, authoritative and useful news producer. Everyone has a microphone and all the noise. But not everyone can become an opinion leader. Undoubtedly, the dissemination ecology in the drastic changes has instead increasingly highlighted the value of the times in building the credibility of the party newspaper. In the media integration and development, the party newspaper must further strengthen the building of credibility, so as to enhance the dissemination power and influence, better voice the mainstream, stand on the leading high ground of public opinion. The loss of the credibility of the party newspaper under the new communication ecology and its causes For a long time, the party newspaper has been trying its best to guide the correct media and advocate the mainstream culture and mainstream values.