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企业名称是一个企业在营业活动中与其他经营主体相区别的主要标志,在商法实践中具有识别功能,同时也具有重要的经济价值,是商事主体特定化的标志。然而商标的主要价值和功能在于区分和辨别,其针对的是商品或者服务来源。由于企业名称和商标的功能与功能实现的途径相同以及我国现行法律规范之间的不协调,造就了二者在实践中发生权利冲突。本文主要就二者权利发生冲突的成因进行探究和分析,并对我国企业名称的进一步保护提出一些具体建议。
The name of a company is the main symbol that distinguishes a company from other business entities in its business activities. It has the function of identification in the practice of business law and also has important economic value. It is also a sign of the particularization of a business entity. However, the main value and function of a trademark lies in distinguishing and distinguishing it from the source of goods or services. Due to the same way of function and function of enterprise name and trademark and the incompatibility between the current legal norms in our country, the conflict of rights arises in practice. This article mainly explores and analyzes the causes of conflict between the two rights, and puts forward some concrete suggestions on the further protection of the name of our country.