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新闻宣传对企业的发展具有重要作用,直接关系到企业良好形象的塑造,肩负着企业宣传主张、统一思想和教育员工的重任。当前处于市场经济时代,企业要想在激烈的市场竞争中取得良好的发展,必须要加大对企业宣传的力度,来塑造良好的企业形象,提高企业的社会美誉度。新闻宣传和媒体新闻宣传是企业常用的宣传方式,但是选择何种宣传方式,需要根据企业的性质和特点决定。
News and propaganda plays an important role in the development of an enterprise. It is directly related to shaping a good corporate image, shouldering the important task of corporate advocacy, unifying ideas and educating employees. Currently in the era of market economy, enterprises in order to achieve good development in the fierce market competition, we must increase the intensity of corporate propaganda to create a good corporate image and improve corporate social reputation. Press and media publicity is a common way of advertising a business, but the choice of what to advertise depends on the nature and characteristics of the business.