伴随着“国八条”、“六禁令”及中央军委禁酒令的出台,发改委首拿茅台、五粮液开刀,4亿罚单开出,再加上塑化剂风波、“勾兑门”推波助澜,经历了“黄金十年”的高端白酒,蓝海泛红。企业为了保增长,横向扩盘,纵向聚焦,细挖终端,挤压对手,竞争开始激化; With the introduction of the “State of the Eight,” the “Six Bans,” and the Central Military Commission Prohibition Order, the National Development and Reform Commission took Maotai, Wuliangye, and 400 million tickets, together with plasticizer storms, and “harmony gates.” “Bringing in waves, experienced high-end liquor in the ”Golden Decade", blue ocean reddish. In order to maintain growth, the company expanded horizontally, vertically focused, digging terminals, and squeezing rivals, the competition began to intensify;