本文对市场营销的新环境进行了简单说明,探讨了营销环里的发展方向,说明财务管理运用的必要性,并从营销管理的难点出发,说明财务管理在市场营销中的应用策略以及实际价值,并总结了应用财务管理策略时应注意的问题,希望本文能够为市场营销活动的开展以及营销管理效力的提升提供帮助和建议。 This paper briefly describes the new marketing environment, explores the development direction in the marketing circle, explains the necessity of financial management, and explains the application strategy of financial management in marketing and actual value from the difficulties of marketing management , And summarizes the problems that should be noticed when applying the financial management strategy. I hope this article can help and advise on the marketing activities and the effectiveness of marketing management.