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纪录片的市场化是指按照市场配置纪录片生产资源循环。即从选题、资金、拍摄、人员,到后期的播出、发行都利用市场来解决。经过近25年的发展,中国涌现出一批优秀的纪录片制作人和优秀作品。这些优秀的作品不仅被中国观众逐步接受,也越来越受到世界媒体的关注。然而,可惜的是,目前中国纪录片的市场化发展速度却远远落后于纪录片制作水平的提升速度。本文意从市场化发展途径选择的角度出发,探讨中国纪录片未来市场化发展的方向和思路。
The marketization of documentary refers to the circulation of production resources of documentaries in accordance with the market. That is, from the topics, funding, filming, staff, to the late broadcast, distribution are using the market to solve. After nearly 25 years of development, a number of outstanding documentary producers and outstanding works have emerged in China. These excellent works have not only been gradually accepted by the Chinese audience, but also received more and more media attention in the world. However, it is a pity that the speed of marketization of Chinese documentaries lags far behind that of documentary films. This article intends to choose the perspective of market-oriented development approach to explore the future direction of China’s documentary film market development and ideas.