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武术运动自从进入商业化运作以来,一直受到各方关注,而随着社会的高速发展。武术面临着有史以来最艰难的发展和变革。在新时期,更需要我们对武术进行发展与创新,在这个高速发展的时代里,只有不断创新,不断改革,才能走出一条适合武术发展的道路,才能把中华武术发扬光大,屹立于世界武术之林,中国传统武术拥有几千年的光辉岁月与文化传承,是中华名族之瑰宝。本文采用文献资料法和归纳总结法,针对武术商业化的发展进行深入探讨,并且提出武术商业化的对策研究。以期能为武术的商业化发展尽一些绵薄之力,其中具体阐述了武术的品牌文化和武术的发展与创新,并通过商业化的模式来促进武术的发展,让中国武术文化在世界范围内更好的推广与传播。
Since the martial arts movement has entered the commercial operation, has been subject to all parties concerned, but with the rapid development of society. Wushu faces the toughest developments and changes ever made. In this new period, we need more to develop and innovate the Wushu. In this era of rapid development, only through constant innovation and continuous reform can we get out of a suitable way for the development of Wushu. Only in this way can Chinese Wushu flourish and stand in the world of martial arts , Chinese traditional martial arts has thousands of years of glory days and cultural heritage, is a gem of Chinese ethnic group. In this paper, the literature and data methods and induction method, the development of Wushu commercialization in-depth discussion, and put forward the commercialization of martial arts research. With a view to making some contributions to the commercialization of Wushu. Specifically, it elaborates on the brand culture of Wushu and the development and innovation of Wushu, and promotes the development of Wushu through the commercialization mode to make the Wushu culture even more worldwide Good promotion and dissemination.