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皮影艺术作为世界非物质文化遗产,是我国民间工艺美术与戏曲巧妙结合而成的独特艺术品种。保护和传承皮影艺术,应顺应时代发展和需求,充分利用新媒体传播技术。本文系统探讨了皮影艺术新媒体传播的四种途径,即皮影艺术网站、皮影艺术虚拟社区、数字皮影艺术博物馆、皮影艺术播客、微博与微信,分析了皮影艺术新媒体传播的这四种途径的特点和功能,以期在皮影艺术传承与保护中更为充分有效的使用新媒体。
As a non-material cultural heritage of the world, shadow art is a unique variety of arts that is skillfully combined with folk art and drama. To protect and inherit the art of shadow art should be responsive to the development and needs of the times and make full use of new media technologies. This paper systematically explores the four ways of the new media of shadow art, namely, the shadow art website, the shadow art virtual community, the digital shadow art museum, the shadow art podcast, the microblog and the micro channel, and analyzes the four ways of spreading the shadow art new media In order to use the new media more fully and effectively in the inheritance and protection of shadow art.