北京市于2014年12月28日起实行新地铁票价方案,彻底告别“2元通票制”时代,进入计程式票价阶段。新票价方案实施半年后,是否实现其预期目标?乘客对北京市地铁票价方案的反应如何?若民众满意度有待提升,能否设计出更符合民意的票价方案?本文将对现行票价方案进行大规模问卷调查,并结合调查结果与多维度定价模型,设计出更科学合理的地铁票价方案,提出政策建议。一、北京现行票价方案调查 Beijing City on December 28, 2014 from the implementation of the new metro fare program, bid farewell to the “2 yuan pass system,” the era, into the formula fare stage. After half a year’s implementation of the new fare plan, whether it meets its expected target? How does the passenger react to the Beijing metro fare plan? If the public satisfaction needs to be improved, can we design a fare plan that is more in line with popular opinion? Price program for large-scale survey, combined with the findings and multi-dimensional pricing model to design a more scientific and rational subway fare program, put forward policy recommendations. First, Beijing’s current fare program investigation