空调已经成为大众消费品中极其重要的一件家用电器。作为家电里的中坚产品,相关的生产企业也为抢占市场份额而纷纷大展拳脚。但是讫今为止,国内的空调市场渠道模式有没有帮助到生产企业们可以长期稳健地占据市场并健康地发展?现有的渠道模式的哪些地方需要我们进行改革和升级?笔者在本文中进行了深刻的阐述。 Air conditioning has become an extremely important household appliance in mass consumer goods. As the backbone of home appliances in the product, related to the manufacturing enterprises have also seized the market share and have flexing their muscles. However, up to now, the domestic air-conditioning market channel mode has helped to manufacturers can occupy the market for a long time and healthy development of the existing channel mode where we need to carry out the reform and upgrading of the author in this article Profound exposition.