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海尔品牌价值612亿为何无缘世界品牌榜? 近日《商业周刊》推选出《全球最具价值品牌百强》榜单,共有58家美国公司入选排行榜,而中国企业无一闯关。此前不久,由世界品牌实验室推出的《中国500最具价值品牌》曾引起多方关注,高居榜首的海尔集团其品牌价值高达612.37亿元人民币。同样是对企业品牌价值进行排名,为何海尔集团、联想集团等中国企业拥有600多亿身家,却依然无缘《商业周刊》的《全球最具价值品牌百强》排行榜呢?对此,您怎么看?
Haier brand value of 62.1 billion why not get out of the world brand list? Recently “Business Weekly” selected “the world’s most valuable brand top 100” list, a total of 58 US companies were selected for the list, and Chinese companies have nowhere to go. Not long ago, the “China’s 500 Most Valuable Brands” launched by the World Brand Lab has attracted much attention. The Haier Group, which topped the list, has a brand value of RMB 61.237 billion. Also ranking the corporate brand value, why do Chinese companies such as Haier Group and Lenovo Group have more than 60 billion worth of net worth, but they are still not on the list of “Business Week Magazine’s Top 100 Most Valuable Global Brands”? Look?