我国茶业企业始终停留在计划经济时代,企业经营很难谈到一个“管理”上来,老传统,老方法,老思路严重地束缚着我国茶叶企业的发展,一项新产品的开发、一个新项目的投资,我们必须考虑到他的市场前景如何,不可一切想当然,一时头脑发热,片刻的亲朋好友的谈资,可能成为投入的躁动,这些都是企业发展的大碍,本文拟以“光前茶”为例,探讨一下在进入市场前所做出的工作,希望能给茶叶企业有些借鉴。 China’s tea industry enterprises have always stayed in the era of planned economy, business management is difficult to talk about a “management ” up, the old tradition, the old method, the old thinking seriously hamper the development of China’s tea industry, a new product development, A new project investment, we must take into account his market prospects, not all taken for granted, temporary headache, a moment of relatives and friends talk about the investment may be restless, these are the major obstacles to business development, this article is intended to “Light tea” as an example, explore the work done before entering the market, hoping to give some reference to the tea business.