当下,国内新闻媒体“走转改”活动开展得如火如荼,记者放低身段,积极践行群众路线,投身群众生产生活一线的场景随处可见,新闻报道的文风也逐渐让群众倍感亲切。本文以大连日报“环卫工歇脚地”策划报道为例,阐述了在全国新闻从业者进入“走转改”状态后,进一步深入“走转改”的必要性,并就通过提高认识、创新思路和拓宽视野,丰富“走转改”形式,增强群众参与意识,提升党报影响力和公信力进行了深入的探讨。 At present, the news media in China carried out a series of activities such as “going to change”. The reporter lowered his profile, actively practiced the mass line, and took part in mass production and daily life. Everywhere, the style of news reporting gradually became more cordial to the masses. This paper, taking the planning and reporting of Dalian Daily News as a case study, elaborates on the necessity of further deepening the reform of circulation after the national news practitioners enter the state of “turning around changes”. Through in-depth understanding, innovative ideas and broaden their horizons, enrich the “go and change” form, enhance people’s awareness of participation, enhance the influence and credibility of the party newspaper conducted in-depth discussion.