中国企业到发达国家投资,动因之一是获取创造性资产以构建和提升市场势力。把企业市场势力分为内生势力和外生势力,建立逆向OFDI与企业构建市场势力的逻辑关联,分析两者的互动机制,总结出成本领先、一体化、价值链升级和差异化四个逆向OFDI促进市场势力构建提升的作用机制。 One of the motivations for Chinese enterprises to invest in developed countries is to obtain creative assets to build and enhance market power. The enterprise market power is divided into endogenous forces and exogenous forces, the establishment of reverse OFDI and enterprise building market forces, the logical link between the two mechanisms of interaction, summed up the cost leadership, integration, value chain upgrading and differentiation of the four reverse OFDI promotes the formation of market forces to enhance the mechanism of action.