对于渠道危机的有效管控是本书的出发点。编者指出:企业最大的危机不在于外部环境与因素,而在于企业本身。因为渠道危机的潜伏性、开放性、关联性、复杂性与两面性对企业的适应力、应变力等提出了更高的要求。塞翁失马,焉知非福,预测与控制危机是企业管理体系中的一个有机组成部分。 The effective control of the channel crisis is the starting point of this book. The editor pointed out: The biggest crisis in business is not the external environment and factors, but the business itself. Because of the potential crisis of the channel crisis, openness, relevance, complexity and two sides of the enterprise's adaptability, resilience put forward higher requirements. Inconvenience, non-blessing, prediction and control of the crisis is an integral part of business management system.