公众关系学的本质和目的是什么?一种流行的说法是:塑造形象。然而,在公众关系学的发源地美国,安然事件引起舆论对“形象论与经济陷阱”现象的反思。美国洛杉矶时报2002年3月10日刊登尼尔·加布勒题为《“毒素除皱”经济学的面孔》的文章,指出:“华尔街正在效仿好莱坞。安然公司与美国经济已然成为一出精心的表 What is the nature and purpose of public relations? A popular saying is: shaping the image. However, in the United States, the birthplace of public relations, Enron caused public opinion to reflect on the phenomenon of “image theory and economic trap”. The Los Angeles Times of America published Neal Gable on March 10, 2002, entitled “The Face of Toxins Wrinklelessness,” stating: "Wall Street is following Hollywood, and Enron and the U.S. economy are already becoming more elaborate The table