在 PC 产品由于竞争日益激烈而逐步走向同质化的今天,消费者关心的重点已经不仅局限于 PC 本身的各种硬件指标,而是要求获得满意的服务和承诺。服务往往是 PC 用户投诉的焦点。如何解决 PC 产品的服务问题?一个 PC 经销商提议说:“电脑也应该像家电和手机一样有类似‘三包’的服务政策,对电脑产品的品质和服务有个明确的说法和承诺。”也就是说,PC 厂商不仅应当注意用高产品质量换取更好的销售业绩,还应当不断推出消费者最为关心的售后服务,以消除消费者的后顾之忧。目前市场上的主流PC 厂商都在服务方面大打品牌,联想的 As PC products gradually become homogeneous due to increasing competition, the focus of consumer concern has not only been limited to various hardware specifications of the PC itself, but demands of satisfactory service and commitment. Service is often the focus of PC user complaints. How to solve the service problem of PC products? A PC dealer proposed: “The computer should also have a similar” Three Guarantees “service policy as the home appliances and mobile phones. There is a clear statement and commitment on the quality and service of computer products.” In other words, PC manufacturers should not only pay attention to high product quality in exchange for better sales, but also should continue to introduce consumers most concerned about the after-sales service to eliminate consumer worries. The mainstream PC manufacturers on the market are playing in the service brand, Lenovo’s