1 可持续发展问题的提出 “可持续发展”是近几年提出的一个崭新的概念和热门话题,它不同于单纯的发展,通常的发展只侧重于目前的增长和积累,而“可持续发展”强调的是延伸到将来的能力,是一种高层次的发展。一个企业能不能持续发展,关键在于能否处理好企业软环境和硬环境之间的关系,使二者有机的结合起来,相辅相成,使企业发挥最大的效益。 1 The issue of sustainable development “Sustainable development” is a new concept and hot topic that has been proposed in recent years. It is different from pure development. The usual development only focuses on the current growth and accumulation and “sustainable development”. "The emphasis on the ability to reach the future is a high-level development. Whether a company can continue to develop, the key lies in whether it can handle the relationship between the enterprise’s soft environment and hard environment, so that the two organically combine and complement each other, so that companies can maximize their effectiveness.