在后现代语境的媒体背景下,电视相亲节目逐渐发展多样化。2017年,无论是网综还是版权综艺,都呈井喷之势,优秀的电视相亲节目层出不穷。但纵观全景,同质化仍是难以解决的问题。以“全新的大型婚恋服务”为航标的相亲节目《中国式相亲》播出之后,因其真实语境、代际交流、观念碰撞的节目内核被观众称为是带领婚恋节目迈向3.0时代的电视节目。它不仅满足了后现代社会中人们对大众化、多元化的需求,其独特叙事影像更是迎合了当下后现代语境下观众的荧屏口味。 In the media context of postmodern contexts, television blind dating programs are gradually diversified. In 2017, whether it is nets or copyright variety, are showing the potential of the blowout, outstanding TV blind date show after another. But looking at the panorama, homogenization is still a problem that can not be solved. After the “Chinese blind date” program, which is a beacon for the “new large-scale marriage / marriage service”, is broadcast by the audience because of its true context, intergenerational exchange and conceptual collision, the audience is said to be leading the wedding program towards 3.0 TV shows of the times It not only meets the people’s needs of popularization and diversification in the post-modern society, but also its unique narrative images cater to the audience’s screen taste in the post-modern context.