市场经济的发展,商家的竞争固然要体现在产品质量、品种、品牌上,但除了这些,服务也是一种竞争。目前一些商家运用服务作为一种竞争手段,把服务当作商品来营销。市场经济条件下,服务能够成为商品营销,是因为人们消费、乘车、存取款等等行为,要选择那些服务态度好、服务功能全、办理业务快捷准确,向消费者和用户作出“承诺”的营销部门。 With the development of market economy, the competition of merchants should of course be reflected in product quality, variety, and brand, but apart from these, service is also a kind of competition. At present, some businesses use services as a competitive means to market services as commodities. Under the conditions of market economy, services can become commodity marketing because of the behaviors of people consuming, riding on vehicles, depositing and withdrawing money, etc. It is necessary to choose those service attitudes that are good, service functions are complete, and business operations are fast and accurate, and “promise” to consumers and users. "The marketing department.