当我的客户越来越多样,处理个案的经验越来越深入之后,想要出一本书的想法便越来越清晰,于是在去年,这本书通过商周出版发行。它不仅是个人经验的记录与发表,我更想通过这本书所表达的,是每一位企业主在托付案子给我时,内心殷切的渴望与期许,某种程度上,那类似我们与另一半订下婚约时,对于未来共同的生活也有的愿景,两人会开始描绘种种新生命中的美好景象,企业主也是一样,他们渴求着自己品牌或商品的新生命,希望在与知本设计合作之后能亲眼目睹渴望成真。我在为企业主实践这些渴望的过程中,事实上也在自我实践,每一位企业主都像老师,他们出了一道道题目,有时候甚至是生命的议题,然后我得一次次克服 After my client became more diverse and my experience in handling cases became more and more in-depth, the idea of ​​a book was clearer and clearer. In the past year, the book was published by the Shang and Zhou Dynasties. It is not only the record and publication of personal experience, but what I would like to express even more through this book is the desire and expectation of every heart-felt entrepreneur when he entrusts the case with me. To some extent, The other half set the stage for a marriage, there is also a vision for a common life in the future, and both will begin to depict the beauty of all new life. The same goes for business owners. They are hungry for a new life in their own brand or merchandise. After the design cooperation can witness the thirst for success. In the process of practicing these aspirations for business owners, I practically self-practiced. Every business owner is like a teacher. They have a problem and sometimes even a life issue, and then I have to overcome