“中国的企业消耗在营销物流方面的成本甚至超过了总成本的50%,我们就是专注于解决中国企业亟需解决的营销和物流环节的问题,抓住了这些问题,也就抓住了症结的“七寸”。同时,从国内软件业的发展趋势来看,MRP、HR 及财务软件格局已较稳定且需求逐渐萎缩,ERP 对企业而言,风险较大,实施周期长,见效慢,因而很难一步到位,而与企业关系最为密切的营销和物流环节相关的管理软件(如 SCM、CRM 等)则如日中天,增值潜力巨大。”这两个理由也许足以解释原动力信息科技有限公司总经理朱洪波为何放弃在国内一家著名软件公司的优厚条件而毅然创业了。作为一个初到者,原动力的架势却不容小觑。在其推出的首套价值链管理软件——BusinessLink 中,居然 “The cost of China’s corporate consumption in marketing logistics even exceeds 50% of the total cost. We are focusing on solving the issues of marketing and logistics that Chinese companies need to solve urgently. Grasping these problems will also catch the crux of the matter. At the same time, from the perspective of the development trend of the domestic software industry, the pattern of MRP, HR, and financial software has been relatively stable and the demand has been gradually shrinking. ERP for enterprises, the risk is greater, the implementation cycle is long, and the effect is slow. Therefore, it is difficult to get in one step, and management software (such as SCM, CRM, etc.) related to the marketing and logistics links most closely related to the enterprise are of great value. The two reasons may be enough to explain the general manager of Prime Power Information Technology Co., Ltd. Why Zhu Hongbo decided to give up the favorable conditions of a well-known domestic software company and decided to start a business. As a newcomer, the momentum of the original momentum can not be underestimated. In its first set of value chain management software, BusinessLink, actually