广告的目的是销售商品。在平面广告中,凡是背离广告目的的文案与画面传递给消费者的讯息只能是错误的指示。国外有两家同是做内衣袜的平面广告,由于画面设计的不同,产生的效果也不同。例如,英国的黛安芬内衣广告的主体画面是一标致女子穿内衣倚物而坐,背景是纽约的高楼大厦。此时的内衣只是一种陪衬,其广告属错误指示,没有达到广告的销售目 The purpose of the advertisement is to sell the product. In print ads, any message that is passed from the copyrighted and pictorial pages that deviate from the purpose of advertising can only be the wrong indication. There are two foreign are doing underwear socks ads, due to the different picture design, the effect is different. For example, Britain’s Triumph underwear ads the main picture is a Peugeot woman wearing underwear on the floor, the background is New York’s high-rise buildings. Underwear at this time is just a foil, the advertising is wrong instructions, did not reach the advertising sales