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青少年不仅是目前市场上的一个消费大军。更重要的是,等他们将来进入大学,进入社会后,将成为消费的主流群体和消费趋向的引导者。关注今天他们的生活习惯、消费心态、爱好以及心理观念,就是为更好的了解和把握明天的消费者对消费的心态、要求和趋向。那么,当前的青少年到底是一个什么样的群体?他们的消费市场有多大?又有多大的消费主动权?其消费趋势又是如何?他们最常接触的媒体是什么?而他们眼中的金钱、广告及品牌观念又是什么样?为此,本刊记者专访了负责这次青少年调查的CTR媒介与产品研究高级研究经理袁恒女士。
Adolescents are not only a consumer army on the market today. More importantly, waiting for them to enter the university in the future and entering the society will become the mainstream of consumption and the guide of consumer trends. Concerned about their habits of life today, consumer attitudes, hobbies and psychological concepts, is to better understand and grasp tomorrow’s consumer attitudes, demands and trends. So what kind of groups are the current adolescents? What are their consumer markets and how much consumer initiative? What are their consumer trends? What are their most frequently exposed media? And the money they see in their eyes, Advertising and brand concept is like? To this end, the reporter interviewed the survey of young people responsible for CTR Media and Product Research Senior Research Manager Yuan Heng.