论文部分内容阅读
企业核心能力在实体构成上,必须以作为无形资产的卓越品牌为主导,大力实施、积极推进R&D战略管理。实际上,品牌作为足以给企业带来超额利润的战略性无形资产,它是企业知识战略创新的结晶。顾客购物可以从名牌那里获得满意,并同时避免了功能风险(如产品不如预期的好)、物质风险(产品威胁使用者健康)、社会风险(招致他人的奚落)、心理风险(影响使用者的精神)和时间风险(丧失了找到其他合适产品的时间)等等。以创名牌为主导,推进R&D战略管理的重要举措有:
The core competence of enterprises in the physical structure must be dominated as an excellent brand of intangible assets, vigorously implement and actively promote the R & D strategic management. In fact, the brand as a strategic enough intangible assets to bring excess profits to the enterprise, it is the crystallization of enterprise knowledge strategy innovation. Customer shopping can be satisfied with the brand name, while avoiding the functional risks (such as the product is not as good as expected), material risk (product threat to user health), social risk (others to ridicule), psychological risk (affect the user's Spirit) and the risk of time (lost the time to find other suitable products) and so on. Brand-name-led, to promote R & D strategic management of important initiatives are: