总觉得维传凯普的创意作品有一份特别,感觉得到就是表述不出来。前日做一条片,导演用一个新词形容我们的创意“:有温度”,茅塞顿开,着实贴切。创意的温度,我理解就是沟通的态度。广告并不神秘,其实就是沟通,以什么心态沟通,就决定了创意有没有温度。专家统计,人际沟通,仅有十分 Always think that Victoria Chopin’s creative work has a special feeling that is not expressed. The day before yesterday to make a film, the director used a new word to describe our idea “: there is temperature,” Maotaiton open, really appropriate. Creative temperature, I understand is the attitude of communication. Advertising is not mysterious, in fact, is to communicate, what attitude to communicate, it determines the creative temperature. Expert statistics, interpersonal communication, only very