随着现代化信息时代突飞猛进的发展,在网络市场经济的冲击下,医药企业的营销方式也必须进行改革创新。为了让医药企业在新型营销环境中占有一席之地,那么就要进行网络营销和传统营销方式的结合。本文通过分析商务营销中的发展状况,并提出了电子商务在医药营销中的应用策略。 With the rapid development of modern information age, under the impact of the network market economy, the marketing methods of pharmaceutical enterprises must also be reformed and innovated. In order for pharmaceutical companies to occupy a place in the new marketing environment, it is necessary to conduct a combination of online marketing and traditional marketing methods. This article analyzes the development of business marketing, and puts forward the application strategy of e-commerce in medical marketing.