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随着科技水平的不断进步,信息时代已经悄然无声的走进了我们的生活。微博是当代一种流行的信息传播平台,使得现代化信息的传播和流动更加方便快捷,对社会舆论图景和社会管理方式进行了全新的构造。这样以来,企业品牌的构建与维护得到了很好的发展,同时也带来了无形的压力。在这样一个微时代的背景下,作为联系千家万户的电网企业,只有不断加强品牌建设,才能为企业发展营造良好的舆论环境,进而推动企业发展。鉴于此,本文通过资料收集,对供电企业品牌在微时代下的建设提出拙劣意见,希望能对今后电网企业的发展起到借鉴作用。
With the continuous improvement of science and technology, the information age has quietly entered our life. Weibo is a popular contemporary platform for information dissemination, making the dissemination and flow of modern information more convenient and faster, and has completely rebuilt the social public opinion and social management methods. In this way, the construction and maintenance of corporate brand has been well developed, but also brought invisible pressure. Under such a micro-era background, as a power grid enterprise that connects millions of households, only by constantly strengthening brand building can we create a good public opinion environment for the development of the enterprise and further promote the development of the enterprise. In view of this, this article through the data collection, power supply enterprises under the brand building in the era of micro-poor opinion, hoping to play a reference for the future development of power grid enterprises.