论文部分内容阅读
新包装主要迎来二处“新颜”①产品名称及色块标准的更新为了增加消费者对杜邦产品的辨识度和认知度,全新的标识将由左、中、右三个部分组成。左侧为四种颜色拼接而成的色条,颜色在每一款杜邦~(TM)产品中的位置举足轻重,帮助从仓库到终端用户都能精准快速地区分各种产品类型。中间为白底结合杜邦~(TM)植物保护产品名称的标准组合,品名文字的颜色与簇新色条一脉相承。右侧为经典的杜邦椭圆形标志,诠释品牌致力通过科技创新为人类的健康和发展而矢志不渝地努力。
New packaging mainly ushered in two “new color” ① product name and color standard updates In order to increase consumer awareness and recognition of DuPont products, the new logo will be left, middle and right of the three components . The left-hand side is a four-color spliced color bar. The color’s position in each DuPont ™ product plays a crucial role in helping to differentiate various product types quickly and accurately from the warehouse to the end user. The middle is a standard combination of DuPont ™ (TM) plant protection product names on white with the same color as the new color bands. The right is the classic DuPont oval logo, interpretation of the brand committed to through scientific and technological innovation for the health and development of mankind and make unremitting efforts.