几年前有一只活跃在电视荧屏上的粉色小兔子,它不停击打鼓面的可爱模样给人们留下了深刻的印象。由此“金霸王”(DURACELL)这个1974年诞生于美国的电池品牌逐渐为全球的人们所熟知。时至今日,“金霸王”(DURACELL)已无可置疑地成为全球碱性电池市场上的领导品牌。而那只粉色的小兔子则一直背着它的锣鼓,走向世界各个国家地区,继续为“金霸王”(DURACELL)打开全球市场的大门,并让自己最终走上了EFFIE的颁奖台。 A few years ago, there was a pink bunny active on the TV screen, impressing people with the lovely look of the drumhead. This “Duracell” (DURACELL) 1974 was born in the United States, the battery brand is gradually known to people around the world. Today, “Duracell” (DURACELL) has undoubtedly become the global market leader in alkaline batteries. The pink bunny, with its gongs and drums all the way to the world, continues to open the door to the global market for DURACELL and finally takes itself to EFFIE’s podium.