中国加入世贸,必将导致整个社会形态走向更加开放。传媒业作为在经济和文化领域都举足轻重的特殊行业,亟需在思维和管理模式上实现现代化,在生产和经营模式上实现产业化,增强对于境外国 China’s accession to the WTO will surely lead to a more open social orientation. As a special industry that plays an important role in both economic and cultural fields, the media industry urgently needs to modernize its thinking and management modes, industrialize its production and operation modes, and enhance its commitment to foreign countries